Plank to Pike Pilates

Plank to Pike is a modern boutique-style studio with custom reformers and wellness-focused classes & amenities.

PROBLEM

Plank to Pike Pilates, a newly established modern Pilates and wellness studio in Houston, sought to build brand recognition and attract clientele in a competitive fitness market. They required a compelling online presence that effectively communicated their unique offerings, such as infrared reformer Pilates, cold plunge therapy, and sauna amenities, to differentiate themselves and engage potential clients.

To address this challenge, I designed a user-centric website that encapsulates the studio's modern and holistic approach to fitness and wellness.

The website features intuitive navigation, detailed class descriptions, and highlights the studio's unique amenities. High-quality imagery and a clean, contemporary design aesthetic were employed to reflect the studio's brand identity. Additionally, seamless integration with booking and scheduling functionalities was implemented to enhance user experience, facilitating easy class sign-ups and promoting client engagement. This strategic design approach aimed to establish a strong online presence for Plank to Pike Pilates, fostering brand recognition and supporting client acquisition efforts.

SCOPE

WEBSITE DESIGN