Farida Mercedes

Farida Mercedes is a serial entrepreneur, certified coach and CEO. She impacts, empowers, & provides experiences to seasoned professional women and mothers, helping them feel seen and good about themselves internally so that they can accomplish their life goals.

PROBLEM

Farida faced a significant challenge in presenting a cohesive and impactful brand identity across various platforms. With a diverse range of ventures and roles, her personal brand lacked consistency, which hindered her ability to communicate her expertise and connect with her target audience effectively.

By addressing these challenges, I helped Farida establish a strong brand foundation that resonated with her audience and positioned her as a credible expert across her ventures.

SCOPE

WEB DESIGN

BRAND IDENTITY DESIGN