Sainte Nél

As a non-toxic nail care and wellness company, Sainte Nèl is committed to supporting the total hand health of our customers. Meticulously crafted, their vegan formulas are created to deliver beautiful and healthy nails – no compromise.

PROBLEM

Before the rebrand to "Sainte Nél," the nail care line operated under the name "Taupe Coat." However, their previous brand identity lacked the visual appeal and sophistication required to position themselves as a premium and elevated brand in the competitive beauty industry.

Through a thorough understanding of their goals and target audience, I transformed their image into one that exudes luxury, elegance, and authenticity. This new brand identity resonates with consumers seeking a higher-end nail care experience.

SCOPE

WEB DESIGN

BRAND IDENTITY DESIGN